Realizing roses can bring smiles to people faces, back in 1995 the Ucros family decided to give a twist to the rose growing industry in Guatemala by bringing in the latest varieties from Colombia and Ecuador combined with the most innovative growing techniques in order to achieve the quality the American market demands. After almost 20 years, the family selected some of the best varieties in the market, and grew them in an ideal microclimate strategically located right below the US territory.